"To put it succinctly, Ari is great. Buying a diamond is a dizzying experience, but Ari really simplified the process. His first goal is to create a relationship rather than a sale, which is sincerely appreciated. There was no up-selling, just honesty. He understands that it takes several meetings to make a decision, which really shows his patience with his clients. You won't feel hurried or pressured with Ari, and at the end of the day, you want to work with someone you can trust. I can't recommend him enough."